On May 13, 2025, Google officially announced that its popular Find My Device service will be rebranded as Find Hub.
This change comes with a major feature upgrade, signaling a new direction in Google’s vision for smart tracking technology.
The goal is to provide users with a more intelligent and comprehensive way to locate not just devices, but all their important belongings.
Google Find Hub: Smarter Than Ever Before
Unlike its predecessor, Find Hub goes beyond simply locating phones and tablets.
It now supports tracking a wide variety of personal items, including everyday objects, travel gear, and even sports equipment.
Bluetooth Trackers and Smart Luggage Support
Google has partnered with well-known brands such as Mokobara, Peak, and Pixbee.
Together, they’ve introduced Bluetooth tracking devices and smart luggage equipped with built-in location features.
These new products expand the ecosystem of trackable items and give users more flexibility in staying connected to their valuables.
Find Hub for Travelers: Airline Partnerships
Travelers will benefit from new airline collaborations.
Google announced partnerships with carriers including Aer Lingus, British Airways, Cathay Pacific, Iberia, and Singapore Airlines.
These integrations allow users to share tracking data with airlines, making it easier to recover lost or delayed baggage.
Real-Time Location Sharing for Friends and Family
One of Find Hub’s standout new features is real-time location sharing.
Users can share their live location with trusted contacts.
Within the app’s new “People” tab, it’s easy to manage who you're sharing with and view others’ shared locations.
This feature enhances both safety and everyday coordination.
Tech Upgrade: UWB Brings Precision Tracking
To improve tracking accuracy, Find Hub now supports Ultra-Wideband (UWB) technology.
This allows for highly accurate short-range tracking, ideal for pinpointing nearby items like keys or bags.
The UWB feature is expected to launch later in May 2025 and will initially support devices like Motorola’s Moto Tag.
Satellite Location Sharing Coming Soon
Looking to the future, Google has revealed plans to enable satellite connectivity in Find Hub.
This will let users share their location even without cellular service—perfect for hiking, rural areas, or emergencies.
It’s a big step toward making Find Hub a truly reliable offline location solution.
User Privacy and Anti-Stalking Measures
With enhanced tracking comes increased responsibility.
Google has built Find Hub with strong privacy protections, including end-to-end encryption and aggregated reporting.
These features are designed to prevent unauthorized or malicious tracking.
Why Google Find Hub Sets a New Standard in Smart Tracking
The rebranding of Find My Device to Find Hub isn’t just cosmetic.
It’s a fundamental leap in how users can manage, protect, and locate the things that matter most.
Whether you're tracking your phone, your luggage, or your loved ones’ location, Find Hub offers a smarter, more secure, and more connected experience.
The Future of Find Hub: Smarter Every Day
As more tech partners, travel services, and hardware makers join Google’s ecosystem, Find Hub is poised to become an essential app in everyday life.
From smart travel to connected home tracking, it’s a future-proof platform for the growing world of personal item tracking.